Everyone has a mobile phone on them these days. Businesses leaving out their offerings from the mobile screens stand a lot to lose as consumers these days prefer to get their work done in the easiest and quickest way possible. Mobile penetration is unapparelled when compared with any other device.
Apart from the obvious benefits of promising mobility within your solution offerings, there are many other reasons why your software product should be optimized for mobile.
For one thing, internet usage on mobile phones and tablets is now more than on desktop. A Google survey shows that 52 percent of users would engage less with a company because with poor mobile experience.
So, what are the main principles, to optimize for mobile?
Ask users to grant only necessary permissions
Make sure the permissions you ask the users are truly required for the smooth functioning of the product.
Keep notifications to a minimum
Engage the audience with notifications. But make sure they convey useful information.
Design according to mobile’s limitations
A mobile phone presents physical constraints due to its handy size. Make sure that buttons and tabs are placed where they are easy to access.
PERFORM PRODUCT TESTING
Product testing is a method to gauge how effective a product is in terms of its performance.
Methodologies
Following are some of the important product testing methodologies that you can adopt.
- A/B testing: Used to check which version of the product solves a problem more efficiently.
- User testing: Share the product in its current form with a set of users and get their feedback.
- Eye tracking: The users’ eye movements are measured as they interact with the product. It helps one figure out which part of the screen or which page the user lingers the most on.
PERFORM USER TESTING
There is no greater validation than what a potential user has to say about the product. This is especially true from a UX perspective because it is, after all, about the user experience.
The stages in user testing
- Keep all the prototype links etc. to be tested listed in a single document.
- Make sure the name of each prototype in the document is easy to understand.
- Ensure that the right users have been found who would give unbiased feedback about the product.
- Ensure that the software chosen for the testing fits the business purposes.
How to analyze the information obtained from testing
- Different teams can analyze the test results separately. So, if one team has missed something important, the other teams would not. The scope of testing allocated to each team must be defined with the utmost clarity in the test coverage documents.
- Maintain a table to record users’ feedback on different product features. This makes it easy to assess which feature scored high and low among the users, helping developers or designers optimize specific features.
TRACKING AND IMPROVING
Tracking how users engage with the product could give the necessary insights to improve the software product.
Map consumer journeys in the product, and their expected actions
Map how the users have traversed within the product over a period of time. Identify the more commonly visited areas in the product and also note at what point- if any- the users abruptly seem to end the journey.
Introduce meaningful interventions at those point to induce them to journey further to eliminate dropout rate.
Heat-mapping to track engagement
A heat map is essentially user engagement data in a visual format. It depicts how the users most, clicks/ scroll across a page. The data is color-coded - the sections of a page visited the most are shown in red while the others appear in blue. Red for hot and blue for cold areas.
Let Us Help You Out
Partnering with UI/UX experts is the way to go while designing your software product for the mobile screen. Mobile experience experts at Nalashaa can help businesses navigate through the clutter and realize their business goals and promise a good and intuitive mobile experience. Get in touch with our experts at info@nalshaa.com before it’s too late.
