A Critical Technical Evaluation of the EdTech User Journey: The Challenges Impeding Retention
Mobile devices were considered to be a distraction, a novel item that did not belong in a classroom, (or even in the life of a student, if parents and teachers had their way!) less than a decade today. In 2022, they are considered to be an integral component of a classroom. The EdTech industry has sustained a radical transformation and it is primed to evolve into a standard teaching essential in the near future.
Rigidity During Signup: According to Statista, the global retention rate of mobile app installs is 25.3%. Something simple as not providing users the option to sign in through Google, LinkedIn, Microsoft, or Facebook will quickly hamper retention.
Prolonged Onboarding Process: A good question doesn't necessarily equal a reasonable ask. Hence evaluating your app to see if it is asking relevant questions and if those questions follow the user well into the onboarding process is essential.
Intuitive Course Recommendations: The current levels of awareness that EdTech platforms provide to its users need a nuanced approach to its modernization.